5 SEO Tools to Boost Your Organic Traffic

Search engine home page

To be found online is definitely key to every small business in today’s market, considering that more than 50% of Americans prefer to do their shopping online, with 30% of them purchasing goods, at least, weekly. However, getting your website to come up on the first page of search results is not always an easy task, especially if you are not using SEO (Search Engine Optimization) techniques.

Truth be told, though, there are so many apps created to help boost SEO and organic traffic, and twice as many SEO strategies to follow, that, in the end, most website owners feel overwhelmed by the available options. Not to mention the many SEO companies claiming to be trustworthy and honest. To help you out, we suggest the top 5 SEO tools that can grow your traffic and give your organic traffic a good kick. Don’t worry, most of them are completely free!

1. Google Search Console

Formerly known as Google Webmaster Tools, Google Search Console is a very powerful, easy-to-use, free SEO tool that allows you to monitor metrics and track the crawling and indexing stats from Googlbot so that you can optimize your website for organic visibility. It has 4 main areas within in that can help you gain insights about your website and reach your marketing objectives.

Once you have created a Google Search Console property for every version of your domain (including subfolders) and verified the site (usually through Google Analytics), you will find 4 main sections:

  • Search Appearance – Has information about HTML improvements, structured markup, Accelerated Mobile Pages setup, and rich cards, which will allow you to understand how your site will potentially show up on SERP (Search Engine Results Page). The most important of all areas is HTML, which will provide helpful insights regarding non-indexable content and duplicate title tags and meta descriptions.
  • Search Traffic – The Search Analytics tab is the key focus here as it shows the keywords your website is showing up for. There are plenty of subsections and metrics to dive into (i.e. see how your desktop keywords are performing compared to your mobile keywords) and guide the creation of your content plans, as well as re-optimize content that has multiple keywords ranking on the top of page 2 or the bottom of page one, to help increase organic visibility. The Mobile Usability is the 2nd most important tab here, which shows how mobile-friendly your site is.
  • Google index – You will get a list of any resources on your website that are blocked from Googlebot and understand how many pages are indexed by Google. It is important to keep the number of pages indexed grows consistently, which is why this tool is particularly useful.
  • Crawl – Shows information about broken files or pages on the site, URL parameter details, and crawl stats from Googlebot, along with tools to test your robots.txt file and submit both your sitemap and content to Google. The Sitemaps area is another useful tab that allows you to submit your sitemap to Google. This will make it easier for your website to be crawled and indexed.

2. Google Trends

With this tool you will be able to see the changes of search queries over time when users search for your keyword, as a means to analyze and understand the current interests of your clients and audience. For example, let’s assume you run a clothes store and you want to increase sales of gloves this winter. What term do people searching for gloves use – winter gloves or insulated gloves? Use Google trends to compare both keywords and you will see if people search for one keyword more frequently than the other (and when they searched for the term).

Discovering trending topics is also key. Google Trends gives you real-time data of current trending topics with a lot of search volume, as well as topics with high search volume during certain periods of time. You may filter the results by categories or country. So, in the above example, you could use the most frequently searched term on your website and blog posts to increase traffic.

Finally, if you want to dig into the data and explore the search terms with the best performance, keyword competitiveness, and more, try to combine the results from Google’s Keyword Planner with Google Alerts!

3. Browseo

This tool will show you exactly how search engines see your website. The only thing you need to do is simply enter your site’s URL into the Browseo website and it will automatically strip your website down to a base level. Looking at your site with no fancy headers, fonts, or images can give you the chance to see what needs to be improved. One of the most important features of Browseo is the one that allows you to manage all your social media accounts with just a few clicks and give your website a lot of authority in Google for the keywords you are targeting by creating groups of so-called influencers (people that are considered authorities in their niche) and having them follow your website.

4. Rank Checker

Rank Checker is a great tool to see where you site lands in search engine results (Google, Yahoo! and Microsoft Live search results). On top of that, you will also get valuable tips to improve your ranking. In addition, you may upload domain name and keyword combinations directly in its interface and pull results from Google.com and international versions of Google, look up any of your keyword lists whenever you feel you must (from daily to as periodically as you want), and more. The best thing is that you can have easy access to all the information by simply installing a button on your toolbar.

5. GTmetrix

GTmetrix will show you how fast your website loads, which is crucial to attracting and retaining prospects and customers respectively. Plus, pages that don’t load fast hinder SEO and affect search engine rankings. With GTmetrix, you will know If you have any page that takes too long to come up. You will also be able to check on the speed of your website at any given time. Just enter your URL into the GTmetrix website and you will instantly be provided with a page speed score, alongside suggested ways to improve it (i.e. resize images).

Now, if you want to find out how your site looks on a mobile device, CSSChopper’s tool Responsive Web Design Testing Tool will show you if your site is responsive.

And don’t forget to migrate your website to https.  That’s something that Google is especially paying attention to nowadays as well.

 

 

In Search Engine Optimization Relevance Is a Major Factor

Young black woman an online search on her laptop

The major search engines want to bring to the people that do searches on them, the most relevant answer to their search. For instance if a searcher does a Google search for piggy banks, Google will search through all of their indexed websites and return what it thinks is the most relevant WebPages. The way Google determines this is by the relevancy of the page title, the description, the on-page content and how many other similarly related WebPages have a link pointing to them.

The best thing you can do for SEO on your site is, from the very beginning, have a plan.

First things first, know your clientele. What will the people that buy your product or service type into the search engines? Do a complete keyword analysis. Find one, two and three word keywords as well as long tail phrases.

This is important to mention, in creating relevancy for a webpage, having a domain name containing the main keywords that you want to be searched and found for.

If you would like a first page spot in the search engines, please email Search Engine Optimization Website.

Once you have a complete set of relevant keywords you need to fine and buy a domain that has the your main keyword or phrase in it. If you have a key phrase, your domain should be all one word, don’t use hyphens in-between the words that make up the key phrase.  An example of this is, savemymoney.com not save-my-money.com.

The title is the next step in building relevance to your website. On your page you need to have a correct title tag. The title tag should be the first thing that the search engine robot sees when it crawls your web page. The title tag should be the very next tag after the head tag.  You should create a title that is relevant to your main keyword or key phrase and the keyword or key phrase should be as close to the beginning of the title as possible. Ideally it should be the very first word in the title, thus allowing it to be the first word read by the search engine. This will tell the search engine that this is what your webpage is about.

Next step in creating relevancy for your webpage is Meta tags. This is a set of code that gives the search engine information as to what your website is about and how to crawl your site.

The most important Meta tag as far as I am concerned is the description tag. This Meta tag should be twenty words long and hold a relevant description of what your webpage is about. The search engines also use it as the subtext that is placed under the heading on the search page. In order to enhance the relevance of your webpage your description should have your key word or phrase at the beginning of the description as well as the end. On page content is very important, not only to show relevancy to the search engines but more so for your clients or customers. What you say on your web page will make sales for you or cause searchers to jump off of your webpage as fast as they clicked onto it.

To create relevance in the eyes of the search engines you must first utilize the h1 tag; this tag is like the title tag in as much as it is where you put the content on page title. This further tells the search engine what your page is about.  In the h1 tag you should place your main keyword or phrase at the beginning.

The content in the body of your page will tell the search engines more information as to what your web page has to offer. Keyword placement is crucial in creating relevancy.

In order for the search engines to consider your main keyword or phrases relevant you should place the keywords or phrases as close to the beginning and as close to the end of the on page content as you possible can.  You should also concentrate these keywords using this formula, your keyword or phrase should make up 7% of the total on page content.

Lastly you need to build relevant authority back links. The major search engines rank and index WebPages by how many relevant links that a webpage has pointing to it from other similar websites. It is not just the link that gives relevancy though it is text in the link that creates the relevancy. This text is called anchor text. Anchor text is the text that is hyper linked. It is the text that you click on when you want to go to the website attached to the link. In creating relevancy, this text is the most important of all. This anchor text should be the keyword or phrase that you want your potential clients or customers to type in the search engines when they search for what you sell or the service you provide.

An important thing to note is that your anchor text needs to be the same keywords or key phrases that you have used in the title, description and on page content. It won’t do you any good if the search engines crawl your website and the links pointing to it are not relevant to what your webpage is about.

Relevancy is what will get your webpage to the first page of the major search engines. Although this involves a great deal of work, I can tell you that it has worked for me time after time. We have gotten a great many WebPages to the number one position on all of the major search engines by optimizing them for relevancy. Good search engine optimization is all about relevancy. After all, when you do a search on a search engine, don’t you expect to find the most relevant information on what you have searched for?