Organising Your Link Building Activities Using Off The Shelf Packages
If you are beginning on the complex road of reciprocal link building, then selected off the shelf software that will help you test the incoming links is a good idea. You need to be running frequent checks of all you incoming links to confirm that they haven’t veiled or removed your links and that they haven’t put in any activities that will screen your link from the search engines.
Also, as people hit upon your links, ideally your software will run these critical checks against each planned link, allow you to examine the links and then list them in a categorised way. The links software that I make use of for this intention is customarily Link Machine and I’ve used it on a load of my own sites, over and above customers’ sites.
It’s not absolute, there are ways around the checks that different people know how to take advantage of, so you need to be on your guard against them. But the package has a basic version that is free to install and is easy to publish and set up. What’s further, it has many other search engine features such as the capacity to randomly amend the page you are asking people link to and also the text that they are using. This means that there is a decent range in the incoming links, which may help to trick the search engines into deciding that they are real links, rather than generated reciprocal links. The thoughts at the back of this being that generated links will in general always use the same anchor text and destination page.
As I said, there are loads of tricks that I’ve seen people use to try to get free links. Link Machine will test for many cheats, for example rel=”nofollow”, but it doesn’t verify that the page is truly available to the search engines.
Link Machine also ensures that presented links are from distinct pages, but some paid Search Engine Optimisation experts are getting around this. Instead of giving a link from a different site each time, they just add a parameter to the name of the page, which the page ignores. Link Machine sees the parameter and assumes they are truly different pages, whereas in truth they are indistinguishable.
I guess that the cause for this is that these so called experts are in fact not visiting sites, but as a substitute using scripts to put forward their links and this parameterised page means they don’t have to to put any endeavor into building new links pages.
So how do you detect and prevent this happening? Well, it’s not uncomplicated. On the whole these pages come from a standard couple of web site names, which are not the same as the one you are being asked to link to. By and large, the site also doesn’t have a home page and isn’t listed on the search engines.
To thwart these false 3 way links but let good ones through, I just let 3 way links where the page has a page rank. If the page is ranked or from the same site then I’m pleased to permit Link Machine to do it’s business, which it does acceptably.
If you want to know more about links directories or want more home working ideas, then pop over to the blog to read more.
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